We partner with early-stage and venture-backed startups, taking them from seed stage to eight figures.
We’re a group of business operators, marketers, and engineers who think big and execute fast. We come from high-profile unicorns and world-class global companies, with experience building our own successful ventures from the ground up. Whether you’re just getting started or ready to scale, our CMO and CTO expertise will accelerate your success.
we're seed28
Sarina was #12 at Postmates, the first on-demand delivery platform in the U.S. (acquired by Uber for $2.6B). At Postmates, she developed the blueprint from scratch and spearheaded the launch of new markets, scaling the platform to over 4,000 cities nationwide. Sarina leveraged her relationships to partner with some of the most iconic companies, creating one-of-a-kind marketing campaigns that built the brand. She introduced new revenue opportunities by expanding to new categories, such as retail and grocery. Sarina was also an early leader at Glamsquad, the on-demand beauty platform, where she drove market expansion and unlocked new growth opportunities.
Sarina went on to lead global partner marketing for one of the largest digital marketplaces in the world, the App Store at Apple. She spearheaded partnerships and co-marketing initiatives that drove multi-billions in revenue. She then brought her expertise to Meta, where she led global product marketing for SMBs and creator growth.
Sarina’s deep ties to the startup ecosystem include being an angel investor, podcast host, a member of several VC expert networks, and trusted advisor to many founders. She also created withSarina where she leverages her experience to help founders and startup executives uplevel their careers. Passionate about working with startups, Sarina founded Seed28 to supercharge their marketing and technology needs, from pre-launch strategy to post-launch scale.
Sarina is an expert in building and scaling tech products that consumers love.
sarina virk torrendell
about the founder
Enrique Torrendell is a seasoned mobile software engineer who brings a unique blend of technical expertise and business acumen, honed during his tenure at industry leaders like IBM and Prudential. With over 15 years of experience, he has led high-performing teams in both startups and large enterprises. Following a distinguished business career, he transitioned into software engineering, leading complex technology projects at LinkedIn to drive impactful results.
Partner & Chief Operating Officer
Enrique Torrendell
Santiago Scanlan brings a wealth of business and marketing expertise from globally renowned companies like Procter & Gamble and Mercado Libre, often dubbed 'the Amazon of Latin America.' As the founder of Latin America's first coding bootcamp, he empowered over 8,000 students with programming skills, cultivating a new generation of tech talent across the region.
Partner & Chief Talent Officer
Santiago Scanlan
Joaquin Santucho is a talented software engineer with a strong track record at esteemed companies like Globant and Santander Bank. He has also played a pivotal role in the growth of several startups across the US and Australia. With specialized expertise in advanced JavaScript frameworks and AWS cloud technologies, Joaquin excels in modern software development and cloud computing.
Junior Partner, Technology
Joaquin Santucho
Facundo Velasco is a highly skilled full-stack developer with extensive experience creating web and mobile applications for startups across the US and Europe. With expertise in both front-end and back-end development, he leverages cutting-edge technologies to drive impactful results. A passionate educator, Facundo has also taught over 6,500 hours as a programming instructor at leading coding bootcamps.
Partner & Chief Technology officer